Small Towns Experiencing Big Increase In Buyer Searches

If people no longer have to work in major cities, they no longer have to live there, if they don’t want to. This makes smaller towns, villages and market towns a more viable option.

Buyers are looking for bigger homes in smaller areas

At Shropshire Free Agent, we have experienced the heightened demand for rural settings at first-hand. We have also stayed in touch with statistics from the leading property market portals. We are confident in saying there is considerable market demand for Shropshire towns and villages right now, and this chimes with the overall market activity.

According to Rightmove, “Areas with populations of under 11,000 saw the biggest uplift in buyer searches in September, as people look to move to smaller places in the countryside”.

  • According to the 2011 census, the population of Bridgnorth stands at 12,079.
  • According to the 2011 census, the population of Shifnal stands at 6,776 but has been tipped to exceed 10,000 in this decade.
  • According to Mid-Year Population Estimates, ONS, 2015, the population of Highley stands at 3,600.

Further evidence of the level of demand for areas like the ones we cover can be found in this highlight from the recent Rightmove study; “All of the places where searches have doubled are small towns, villages and civil parishes, in contrast to searches being up 53% on average across the ten biggest cities”.

There is greater desire for country living

Rightmove’s Director of Property Data Tim Bannister, explains; “Back in May when the market reopened in England we wondered how long the desire to move to the country or to smaller towns and villages would last. It’s clear that this short-term shift has turned into a medium-term trend, as our data is showing that home hunters looking at what’s available are also turning into serious buyers putting in offers.”

Tim Bannister also said; “There are a number of likely drivers of this change, some buyers are now more willing to have a country commute a few times a week, and others are preparing for social distancing to be here for quite some time yet, and so are being drawn to places with more outdoor space. Housing markets in some of the biggest cities are still busier than this time last year as the quiet life definitely isn’t for everyone, but they’re not seeing the same surge as these smaller areas.”

At Shropshire Free Agent, we offer bespoke services for homeowners looking to sell their home quickly, and for the best price. We offer a free property market appraisal service, and we help you connect with the most likely and viable buyers in the local area.

If you would like to book a property valuation, or arrange an appointment to discuss your options, please call us on 07377 208523 or email us at



01746 763000 or 07377 208523